Kutoa - Design for a Global Mission
A purpose-driven health-food startup needed a brand that could compete on crowded retail shelves while making its social mission central to the customer experience. I helped shape KUTOA’s brand, packaging, visual language and digital experience, connecting the product’s “Buy One, Give One” model with a bold, recognizable identity across retail and digital touchpoints. The brand expanded into major retailers including Whole Foods and Sprouts, built a community around its mission, and grew from an emerging startup into an established consumer brand that was successfully acquired in 2017.
BMO - Editorial Art Direction, Digital Publishing
An independent editorial platform was created to connect small businesses with consumers through high-quality storytelling, design and visual culture. I led the art direction and production from concept through publication, developing the editorial identity, typography, layouts and visual storytelling while directing contributors and managing both print and digital production. The result was a distinctive, professionally produced publication that gave emerging businesses a premium platform, attracted advertising partners and maintained a consistent publication schedule from initial concept to final release.
HEW - Scalable E-Commerce
Brand Work for Global Marketplaces
A growing e-commerce brand needed to evolve from a fragmented marketplace presence into a cohesive, premium digital experience across B2B and B2C channels. I led the brand and digital design transformation, creating a unified visual system and applying it across Amazon, eBay, the brand website, social media and digital campaigns. The result was a more recognizable and consistent brand, stronger marketplace performance, improved conversion, and a scalable design foundation that supported continued growth across channels.